About L7

Travel made personal,
one walk at a time.

We create journeys shaped by walking with a guide, sharing conversation, and understanding the place around you.

Our approach

Pay attention to the person in front of you.

L7 began with lessons from sales and cleaning work: listen closely, notice what is happening, and think beyond the task on the page. Trust grew from those small, practical choices.

We bring the same care to guiding. A guide can adjust the pace, follow a guest's curiosity, and make cultural differences easier to understand through conversation. We shape each tour with the people who are there that day.

What guides us

Bring guests closer to the places they visit.

Mission

Make every place easier to know through human connection.

We go beyond facts about landmarks to share the stories, food, daily life, and local perspectives behind them.

Vision

Build thoughtful ways to experience more of Japan with local communities.

We work with local guides and operators to plan experiences that are practical for both guests and hosts.

What we do

Our work

01

Guided walking tours

We plan and operate public tours around neighborhoods, culture, food, photography, and other local themes.

02

Private and custom experiences

Guests and groups can ask about experiences shaped around their destination, schedule, group size, and interests.

03

Regional experience planning

We work with local guides and operators to plan the experience and its day-to-day delivery.

04

Travel media

Roam Japan publishes destination stories and practical ideas for planning a trip around Japan.

Company

Company information

Company name
L7 Ltd. (株式会社L7)
Established
June 2025
Representative directors
Yoshiya Murayama / Hiraku Mori
Capital
¥15.5 million (including capital reserve)
Address
4-24-14 Todoroki, Setagaya-ku, Tokyo 158-0082, Japan
Business
Guided tours, private and custom experiences, regional experience planning and operations, travel media
People

Our team

Yoshiya Murayama

Yoshiya Murayama

Representative Director

Born in Israel and raised in Japan. After graduating from Hibiya High School and Chuo University Faculty of Law, he joined Suntory Holdings and worked in commercial sales.

He brings his experience working directly with customers to L7's tour planning, local collaboration, and operations.

Hiraku Mori

Hiraku Mori

Representative Director

Born in Seattle and raised in Japan. After Shizuoka High School and Kyoto University Graduate School, he joined Simplex Inc. and worked on financial trading exchange systems.

He applies his background in system development and maintenance to L7's tour operations and workflow design.

Explore with L7

Find the next neighborhood to explore.